The Spark. The Flame. The Glow.
BOOK RELEASE DUE LATE 2026.
How labels and expectations shaped your career. It’s time to reclaim your Spark.
Book Synopsis.
On paper, you’ve done everything right. You’ve delivered the strategy, hit the KPIs, exceeded the sales targets and built a career you’re proud of. So why does it feel like you’ve lost a part of yourself along the way?
Perhaps you feel disconnected from who you are or maybe you’ve outgrown the role you’re in but have no idea how to pivot. Perhaps you’ve spent so long living up to other people’s expectations that you’ve lost sight of what success actually looks like for you. It’s what happens when the career you’ve built moves further and further away from the spark that once made you feel alive.
The Spark. The Flame. The Glow. draws on psychology research to explore how the labels and expectations placed on us by authority figures – from childhood through to adulthood – become the invisible operating system behind our career decisions. Over time, they shape the way we think, the choices we make, and the version of success we pursue, often without us ever questioning whether it was ours to begin with.
The result is that we can find ourselves successful on paper, yet disconnected from our work, questioning our direction and wondering where the passion we once had disappeared to. You’re not lost, and you’re not starting over, you’re simply leading from the wrong source.
This book will take you on a journey to understand how you got here, reconnect with the spark that has always been yours, and give you practical tools to rebuild or pivot your career so it reflects who you are, not who you’ve been conditioned to become.
Coming late 2026. Join the free community to follow the journey, receive practical tools and exclusive insights, and be the first to know when the book is released.
Wendy Komadina
Leadership Coaching
Coaching Based on the Book
Private Coaching
SIX WEEKS | ONE TO ONE
Customised and guided coaching developed from The Spark. The Flame. The Glow. book.
The Spark Audit
* Learn the principles and impact of how the Pygmalion Effect and Milgram’s direct our career decisions.
* Understand the core of your spark and who were you before the world had a say.
The Spark Alignment
* Leveraging the framework from the book to map to your career
* Undercover where professional identity drift and how to identify gaps
The Pizza Question
* How to identify your next career pivot and intentionally and strategically move toward it.
Develop Yourself
Private Coaching
SIX WEEKS | ONE TO ONE
Build the confidence, clarity and strategic capability to step into your next level of leadership.
Leadership Foundation
* Leadership identity: moving from expert to leader
* Building confidence and executive presence
* Understanding your leadership style and impact
* Creating your personal leadership plan
Strategic Thinking
* Moving from execution to strategy
* Prioritisation and decision-making
* Turning data and insights into business decisions
* Creating alignment around priorities
Influence & Alignment
* Influencing without authority
* Building cross-functional trust
* Managing stakeholder expectations
* Communicating with impact
Develop your Capabilities
Small Group
six WEEKS | UP TO TEN pax
Develop the skills to lead, influence and drive business outcomes with confidence.
Go-to-Market Leadership
* Defining your ideal customer and market opportunity
* Segmenting and prioritising where to invest
* Building cross-functional GTM plans
* Creating execution roadmaps
* Measuring impact and adjusting strategy
Sales Leadership
* Building customer-centric sales strategies
* Creating territory and coverage models
* Aligning marketing, BDR/SDR and sales execution
* Improving pipeline quality and conversion
* Enabling value-based selling
* Engaging effectively with executives
Partnership Leadership
* Identifying the right strategic partners
* Building partnership models that create mutual value
* Developing partner onboarding strategies
* Enabling partner-led growth
* Creating joint campaigns and investment planning
Learn from Like-minded Leaders
Exec Round Table
by invitation only
Curated Topics designed for senior leaders. Facilitated discussions will include guest speakers at times on the challenges shaping modern leadership and business growth.
Commercial Excellence
* Profitable growth
* Forecasting
* Commercial business planning
* Goal setting
* Operational excellence
* Hiring Talent
Strategy & Market Growth
* Market dynamics
* Ideal Customer Profile (ICP) selection
* Go-to-market strategy
* Competitive positioning
* Navigating complexity
Leadership & Organisational Effectiveness
* Executive influence
* Cross-functional collaboration
* Leading through change
* Organisational culture
* Industry peer influencing
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