DOES THIS SOUND LIKE YOU?
THE STRUGGLE IS REAL.Â
Leadership Confidence, Strategic Capability and Commercial Execution is a tough combination.
“I have the role, but I don’t feel confident operating at the next level.”
“I know what needs to happen, but I can’t get alignment across teams.”
“I am busy managing execution but struggling to think strategically.”
“I feel stuck and pigeon-holed. How did I even get here and how do I pivot?”
“I want to be seen as a leader, not just a subject matter expert.”
“I’ve been successful… so why do I feel stuck and misaligned?”
“Is this really what I want to do for the next 10 years? Have I lost my passion?”
“I know I’m capable of more, I just don’t know what “more” is.”
“I want to be get promoted to Director, Senior Director, VP. How do I get there?”
Coaching designed is for senior leaders who already have successful careers.
They’re not looking for motivation, they’re looking for an edge.
Leadership coaching for people who have already achieved success.
Most leaders don’t need more theory. They need practical guidance from someone who understands the pressure of the role. I’ve spent nearly 30 years leading technology businesses across APAC, building teams, creating partnerships and making decisions where the outcome mattered. I’ve been in the seat, and now I help other leaders navigate what comes next.
Private coaching
The Spark Series
SIX WEEKS | ONE TO ONE
Private coaching
Develop Yourself
SIX WEEKS | ONE TO ONE
SMALL GROUP COACHING
Learn from Like-Minded Leaders
SIX WEEKS | UP TO TEN PEOPLE
EXECUTIVE ROUNDTABLES
Learn Market Dynamics
EXECUTIVE ROUNDTABLE | BY INVITE ONLY
Technology companies struggle to build predictable growth.
THE MARKET HAS CHANGED.
Australia is not Japan. Japan is not Singapore. Singapore is not India.
The Silicon Valley playbook doesn’t automatically work here.
A great product isn’t enough. A strong sales team isn’t enough.
Cracking the code on the ANZ and APAC market requires local insight, strategic partnerships and sharp commercial execution. Our fractional VP-level services provide experienced commercial leadership across Go-To-Market, Sales and Partnerships without waiting for or investing in a full-time executive hire.
Designed for Tech Companies wanting to break into the ANZ or APAC market but don’t have the budget for a full time executive.Â
Fractional Services For Tech Companies
A great product doesn’t guarantee market success. A strong sales team doesn’t guarantee growth.
Breaking into ANZ and APAC requires more than a strong offering, it requires a clear market strategy, local expertise, executive relationships and a clear path to revenue growth. Whether you’re entering the region for the first time, looking to recover from an expansion that hasn’t delivered results, or preparing to scale your next phase of growth, gain the executive leadership needed to turn opportunity into measurable results.
Access flexible fractional VP-level expertise across Go-To-Market, Sales and Partnerships to accelerate growth, build strategic relationships and create a foundation for long-term success.
POSITION
Fractional Go-to-Market
SEGMENTS & verticals to prioritise,
& invest in to increase SALES
Ideal Customer Profiling and Targeting Strategy
Market Segmentation and Prioritisation
Cross Functional Go-to-Market Planning
Investment Recommendations
Execution Roadmap
SELL
Fractional VP Sales
IDENTIFY icP, build pipeline and CONVERT
OPPORTUNITIES INTO sales
Ideal Customer Profiling and Targeting Strategy
Sales Team Territory Segmentation
BDR/SDR, Marketing + Channel Top of Funnel Planning
MEDDPICC and/or Value Selling Sales Enablement
Pipeline Conversion Strategy
C-Suite Sales Engagement
SCALE
Fractional VP Partnerships
EXTEND YOUR SALESFORCE TO SCALE
THROUGH ALLIANCES AND PARTNERSHIPS
Ideal Partner Profiling
Distribution, Alliance and Partner Strategy
Partner Onboarding
Partner Sales and Campaign Enablement
Channel Marketing & Co-Funding Strategy
Partner-Manager-as-a-Service
Book a Discovery Call Today
Fractional VP-level expertise across Go-To-Market, Sales and Partnerships .
“30% of first-time geographic expansions by software providers remain unprofitable after two years.”
— Gartner.
Success in Australia and Asia Pacific depends on three things:
1/ Choosing countries / markets to prioritise first and which to scale via channel partnerships
2/ Building and executing a clear go-to-market strategy
3/ Empowering the right leader to drive it.
Without all three, even the best products struggle to gain traction.
Book me to speak or facilitate your event
Speaker Services
KEYNOTE
KEYNOTE + PANELS
ROUNDTABLES + Women in TECH
Keynote #1 : Market Dynamics
Why global tech expansion fails in APAC and
how to avoid becoming one of them.
Keynote #2 : Partnerships & Alliances
Why many channel transformations stall
and what it takes to scale through partnerships.
Keynote #3 : Women in Tech
The journey from Executive Assistant to VP
Intentional and strategic risk taking.
Keynote #4 : Career + Leadership
The Labels and Authority Figures that
steered your career choices
* Keynote 4 includes copy of the book
FACILITATION
LEADERSHIP WORKSHOP
PLANNING + OFFSITES
Yearly / quarterly market growth, investment and planning
Cross-functional go-to-market facilitation
Cross-functional territory alignment, KPI, accountability
ADVISORY
tech transformations
CLOUD, CYBER, AI, DATA
Guidance for boards evaluating tech transformations
Tech vendor assessment and selection
Sales and Marketing investment / growth strategies
Speaker or Facilitator Enquiry
Book me for your Keynote, Panel or Workshop
About me
VP Sales. VP Partnerships. Head of Partner Programs.
Head of Brand. Podcaster. Author. Coach.
I’ve done the work. I have the scars. I’ve carried the big sales targets.
Asia Pacific is not a copy-and-paste exercise. It’s hard. It’s complex.
I founded Tech Me Forward because I’ve experienced first-hand what it takes to succeed across Asia Pacific, and I’ve seen too many tech companies underestimate the complexity of turning growth ambitions into reality.
Throughout my career, I’ve defined the strategies, built the teams and forged the partnerships needed to accelerate growth. I’ve turned around underperforming sales teams, built partner ecosystems from the ground up, opened new markets, and guided organisations through the major technology shifts that have fundamentally changed how customers buy: Cloud, Security, Data and AI.
The lessons I’ve learned have shaped how I work today. Siloed cross-functional teams and a lack of joint strategy are a recipe for failure. You need all your engines humming and moving in the same direction. A clear cross-functional go-to-market strategy – sales, marketing and channel – only creates impact when it’s paired with strong execution, alignment and accountability.
At my core, I’m data-driven. I test ideas fast, make decisions quickly and move at SPEED. I believe progress comes from taking action, learning quickly and continuously adapting.
I’m a committed and passionate mentor, a regular industry speaker, and now adding author to my journey. My first book, launching in late 2026, explores professional development, career identity drift and finding clarity when work no longer feels aligned with who you are.
Wendy Komadina
Brands who have trusted me.
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Get in contact.
Ready to talk advisory or speaker services? Book a discovery call and let’s map out where Tech Me Forward can help.