Designed for Tech Companies wanting to crack or expand into the ANZ or APAC market
Advisory & Fractional Services
ASSESS
Market Readiness Assessment
Know where to invest
before you spend a dollar.
A great product alone isn’t enough to get sales. Entering ANZ / APAC without validating the market opportunity can lead to wasted investment, poor market selection, and slow growth.
Why TMF?
TMF helps technology companies identify and prioritise which countries / markets to focus on first, challenge assumptions, assess risks, and determine the best go-to-market approach before significant resources are committed.
What You Get
Market Prioritisation
Opportunity and Risk assessment
Go-to-market Recommendations
Investment and Expansion roadmap
Outcome
A clear, executive-level plan for where to play,
how to win, and where to invest next.
LAUNCH
Market Sprint
Turn strategy into a
market-ready launch plan.
Failed execution is one of the top reasons growth and expansion fail in ANZ / APAC. Having a coordinated plan and KPIs across Sales, Partnerships, B/SDR, CSM, Marketing, and Operations is critical.
Why TMF?
TMF builds a coordinated and practical go-to-market blueprint tailored to your chosen and/or prioritised market, ensuring your teams are aligned and ready to execute.
What You Get
Customer segmentation
Cross functional go-to-market strategy
Partner ecosystem plan
Market activation and execution roadmap
Outcome
A launch-ready plan that aligns your teams, accelerates execution, and reduces costly missteps.
SCALE
Fractional ANZ / APAC Growth Advisor
Accelerate growth with
experienced executive guidance.
After launch, priorities change, partnerships evolve, and growth can stall without experienced regional leadership. It’s costly to invest too soon in an ANZ / APAC leader, this is where fractional can supplement to support your growth.
Why TMF?
TMF provides ongoing executive level support to help manage executive negotiations and discussions, navigate expansion, strengthen partnerships, support hiring decisions, and refine growth strategy.
What You Get
Strategic growth guidance
Partner and channel advisory
Leadership and hiring support
Market expansion planning
Regular executive counsel without a full-time hire
Outcome
Better decisions, faster execution, and sustainable growth across Australia and Asia Pacific.
Book a Discovery Call Today
TMF Advisory Services can be customised to cater for companies stage of growth.
Designed for leaders
Speaker and Workshop Services
Board Advisory
Make smarter Cyber and AI investment decisions before millions are committed.
Independent strategic advice for boards and executive teams evaluating cybersecurity, AI, growth, and transformation initiatives across ANZ and APAC.
Topics include:
a) ANZ/APAC expansion strategy
b) Sales efficiency and go-to-market investment to drive growth
c) Business transformation
including AI/Cyber investments and prioritisation
Leadership Workshops
& Offsite Facilitation
Turn difficult conversations into aligned decisions, clear priorities, and a practical plan for growth.
Workshop outcomes:
a) Prioritise the right ANZ/APAC
markets before investing.
b) Build a cross-functional go-to-market strategy with clear ownership and KPIs.
c) Design a partner and alliance
strategy that accelerates growth.
d) Align leadership teams around execution, accountability, and measurable outcomes.
Keynote & Panel Speaker
Provocative, real-world insights for technology leaders facing growth, expansion, and execution challenges.
Popular topics:
a) Why global tech companies fail in APAC, and how to avoid becoming one of them.
b) Your hyper-scaler strategy is broken: how to turn cloud alliances and marketplaces
into real growth.
c) Why most channel transformations stall and what it takes to scale through partners.
d) From strategy to execution: building a go-to-market plan that teams can actually deliver.
“30% of first-time geographic expansions by software providers remain unprofitable after two years.”
— Gartner.
Every delayed decision, misplaced hire, and poorly prioritised market burns time, budget, and momentum.
Success in Australia and Asia Pacific depends on three things:
1/ Choosing the right countries to prioritise first
2/ Building and executing a clear go-to-market strategy
3/ Empowering the right leader to drive it.
Without all three, even the best products struggle to gain traction.
Tech Me Forward advisory services help you avoid expensive mistakes, maximise investment, and build a scalable path.
My Story
VP Sales. VP Partnerships. Head of Partner Programs. Head of Brand. Product Manager. University Lecturer. Podcaster. Author. Coach.
I’ve done the work. I have the scars.
I founded Tech Me Forward to solve two problems.
First, to help global technology companies avoid wasting headcount, time, and investment by applying a Silicon Valley playbook to Asia Pacific. It doesn’t work. Australia is not Japan. Japan is not Singapore. Singapore is not India. APAC is one of the world’s most complex and culturally diverse regions, and success requires a strategy built for the realities of each market.
Second, to support senior leaders who need an experienced advisor in their corner. Building a go-to-market strategy, entering new markets, leading teams, and scaling growth can be challenging without someone who has navigated the journey before.
I know how to grow in difficult markets because I’ve done it. Great strategy means nothing without disciplined execution. Sustainable growth comes from making the right decisions, aligning the right teams, and executing with consistency.
Over the past 27+ years, I’ve helped build and scale technology businesses across Australia and Asia Pacific, working with eight of the world’s leading technology companies.
I’ve walked in your shoes. I’ve inherited underperforming sales teams, built commercial and channel functions from the ground up, launched into highly competitive markets, developed partner ecosystems, and led organisations through periods of growth and transformation.
Today, I help technology companies and leaders avoid costly mistakes, make better decisions, and accelerate growth across Australia and Asia Pacific.
Brands Who Have Trusted Us
Get in contact.
Ready to talk advisory or speaker services? Book a discovery call and let’s map out where Tech Me Forward can help.