Designed for Tech Companies wanting to crack or expand into the ANZ or APAC market
Fractional Services
A great product doesn’t guarantee market success. A strong sales team doesn’t guarantee growth.
Breaking into ANZ and APAC requires more than a strong offering, it requires a clear market strategy,
local expertise, executive relationships and a clear path to revenue growth. Whether you’re entering the region for the first time, looking to recover from an expansion that hasn’t delivered the results you expected, or preparing to scale your next phase of growth, gain the executive leadership needed to turn opportunity into measurable results. Access flexible fractional VP-level expertise across Go-To-Market, Sales and Partnerships to accelerate growth, build strategic relationships and create a foundation for long-term success.
POSITION
Fractional Go-to-Market
verticals & markets to prioritise first
and invest in, to increase market demand
Ideal Customer Profiling and Targeting Strategy
Market Segmentation and Prioritisation
Cross Functional Go-to-Market Planning
Investment recommendations
Execution roadmap
SELL
Fractional VP Sales
build pipeline and a high performing
sales team that converts
Ideal Customer Profiling and Targeting Strategy
Sales territory segmentation
BDR/SDR, Marketing + Channel top of funnel pipeline
MEDDPICC and/or Value Selling enablement
Pipeline conversion strategy
SCALE
Fractional VP Partnerships
EXTEND YOUR SALESFORCE TO SCALE
THROUGH ALLIANCES AND PARTNERSHIPS
Ideal Partner Profiling
Alliance and Partner Onboarding
Partner Sales and Technical Enablement
Partner Sales and Marketing Strategy
Partner-Manager-as-a-Service
Book a Discovery Call Today
Fractional VP-level expertise across Go-To-Market, Sales and Partnerships .
“30% of first-time geographic expansions by software providers remain unprofitable after two years.”
— Gartner.
Success in Australia and Asia Pacific depends on three things:
1/ Choosing the right countries to prioritise first
2/ Building and executing a clear go-to-market strategy
3/ Empowering the right leader to drive it.
Without all three, even the best products struggle to gain traction.
Book a Discovery Call Today
Fractional VP-level expertise across Go-To-Market, Sales and Partnerships .
Book me to speak or facilitate your event
Speaker Services
FACILITATION
LEADERSHIP WORKSHOP
PLANNING + OFFSITES
Yearly / Quarterly market growth, investment and planning
Cross-Functional go-to-market facilitation
Cross-Functional KPI and accountability setting
KEYNOTE
KEYNOTE + PANELS + ROUNDTABLES
Women in TECH
Keynote #1 : Why Global Tech fail in APAC and how to avoid becoming one of them.
Keynote #2 : Turn cloud alliances and marketplaces
into real growth.
Keynote #3 : Why many channel transformations stall and what it takes to scale through partners.
Keynote #4 : From Executive Assistant to VP
BOARD ADVISORY
tech transformations
CLOUD, CYBER, AI, DATA
Guidance for boards evaluating tech transformations
Tech vendor assessment and selection
Sales and Marketing investment / growth strategies
About me
VP Sales. VP Partnerships. Head of Partner Programs. Head of Brand. Podcaster. Author. Coach.
I’ve done the work. I have the scars. I’ve carried the big sales targets.
Asia Pacific is not a copy-and-paste exercise. It’s hard. It’s complex.
I founded Tech Me Forward because I’ve experienced first-hand what it takes to succeed across Asia Pacific, and I’ve seen too many tech companies underestimate the complexity of turning growth ambitions into reality.
Throughout my career, I’ve defined the strategies, built the teams and forged the partnerships needed to accelerate growth. I’ve turned around underperforming sales teams, built partner ecosystems from the ground up, opened new markets, and guided organisations through the major technology shifts that have fundamentally changed how customers buy: Cloud, Security, Data and AI.
The lessons I’ve learned have shaped how I work today. Siloed cross-functional teams and a lack of joint strategy are a recipe for failure. You need all your engines humming and moving in the same direction. A clear cross-functional go-to-market strategy – sales, marketing and channel – only creates impact when it’s paired with strong execution, alignment and accountability.
At my core, I’m data-driven. I test ideas fast, make decisions quickly and move at SPEED. I believe progress comes from taking action, learning quickly and continuously adapting.
I’m a committed and passionate mentor, a regular industry speaker, and now adding author to my journey. My first book, launching in late 2026, explores professional development, career identity drift and finding clarity when work no longer feels aligned with who you are.
Brands who have trusted me.
Get in contact.
Ready to talk advisory or speaker services? Book a discovery call and let’s map out where Tech Me Forward can help.