Partner Manager-as-a-Service

Who is this for?
Our Partner Manager-as-a-Service is ideal for global tech vendors looking to expand into the Asia Pacific market but do not have the funding required to hire a full-time partner manager in the region with the right local connections, knowledge and language skills.

Ideal for Start-Up, Scale Up or established Global Tech companies, we will help you navigate regional complexities, identify the right partners, and accelerate your growth across Asia Pacific.

Our Service offering includes:
Partner Identification & Development
We identify, recruit, and develop the right partners to accelerate your growth

Partner Relationship Management
Ongoing partner engagement and support to drive performance and growth

Sales Enablement & Training
Customised training and sales tools to empower your partners to succeed

Localisation & Regional Support
Assistance with product localisation and compliance, ensuring smooth operations

Insights & Reporting
Regular updates and actionable insights to optimise your growth plans

Market Expansion

Who is this for?
Designed for global tech vendors who need a strategy and local expertise to break into the Asia Pacific market. We start with a market expansion workshop or series of virtual discussion with critical stakeholders to gather key data points required to provide you with the insights, strategies, and tools needed to successfully navigate this dynamic and diverse market.

Our Service offering includes:
Market Analysis: Deep dive into key countries and industries within the Asia Pacific region, identifying the most promising opportunities for your product or solution, so you don’t waste time and energy on low priority markets.

Strategic Roadmap: Tailored strategies to help you break through entry barriers, build brand awareness, and scale effectively in the region.

Local Insights: Practical guidance on local business practices and customer trends and cultural nuances to ensure your approach resonates with target customer verticals and markets.

Partnership Building: Guidance on establishing local partnerships, identifying distribution channels, and tapping into local networks.

Programs and Incentives 
that drive customer retention and acquisition

Who is this for?
This is designed for global tech vendors wanting to build a programs and/or incentives to entice and motivate distributors and/or partners to build brand loyalty and preference to position your products to their clients. We have designed Get-Well plans, Competitive Take-Out programs and incentives trips and prizes that deliver market expansion.

Our Service offering includes:
Segmentation: Identify key customer segments / verticals that you want to target and develop personalised strategies, working through partnerships to acquire net new customers and increase loyalty.

Terms and Conditions: We work with you to write up the program rules and terms and conditions.

Incentive Programs: We design custom reward and loyalty programs that resonate with your target audience, keeping your partners engaged and bringing net new leads.

Onboarding, Enablement & Engagement Strategies: We will develop a seamless onboarding experience for partners and/or customers, customised enablement and engagement programs that build product adoption.

Program execution: We work within your budget to build the entire program end-to-end and execute all the way through to the end.

Partnership Optimisation and Executive Councils

Who is this for?
Designed for global tech companies looking to refine their extensive network of partnerships and focus on those that deliver the most strategic value and profitability. We work closely with your team to assess relationship mix and profitability and can support you with running executive councils to capture key insights to support production and services innovation.

Our Service offering includes:
Partnership evaluation: We help identify the partnerships that are providing the most value, driving profitability, and aligning with your long-term business goals.

Upsell and Cross-sell strategies: We uncover new ways to maximise revenue from existing partners by identifying untapped upsell and cross-sell opportunities within your ecosystem.

Relationship optimisation: We ensure relationships are aligned with your strategic objectives and contributing to sustained business growth.

Strategic Alliance assessment: We pinpoint the alliances that will have the greatest impact on your business, ensuring that your focus is on high-value partnerships.

Co-funded Investment guidance: We identify opportunities for co-funded investments, helping you secure additional resources to support growth initiatives.

Executive Councils : One of the most effective ways to leverage your partnerships, is to gain insights from them on what customers are saying, buying and understanding their pain points. Partnership executive councils are a way for global companies to build a trusted group they can build deep relationships with and gather key insights from.